Senior CRM – Pabo – Veendam

What will you do?

In this role, you will actively contribute to developing the CRM strategy for our national and international EQOM brands, including EasyToys and Adam et Ev e. You’ll play a key role in setting up, updating, and optimizing our customer journey, ensuring that every interaction is impactful and memorable. You will also be responsible for creating compelling lead generation campaigns with our signature EasyToys twist .

By leveraging data and customer insights, you’ll identify specific audiences and target them with segmented, relevant email marketing. Additionally, you’ll provide valuable input into our A/B testing roadmap, constantly striving to improve the performance and relevance of our communications.

Who are yo?

You are an experienced CRM marketer with 3-5 years of relevant experience. You excel in working with email sendout platforms like Klaviyo, DeployTeq, or similar systems, and you have a solid understanding of Google Analytics 4, along with basic knowledge of HTML. Your expertise in statistical methods and A/B testing makes you an invaluable asset to any marketing team.

Experience: 3-5 years in CRM marketing;

Technical Skills: Proficient with email platforms (e.g., Klaviyo, DeployTeq) and Google Analytics 4; basic HTML knowledge;

Analytical Skills: Strong understanding of statistical methods and A/B testing;

As a team player, you naturally take responsibility for your projects and are always ready to challenge the status quo to drive innovation. You communicate effectively in English, and knowledge of Dutch is a plus.

What do we expect?

We are looking for someone who is passionate about CRM marketing and always puts the customer first. You should thrive in a dynamic environment, bringing a hands-on mentality and a drive to innovate.

Customer Focus: Passionate about CRM marketing with a customer-centric approach;

Mindset: Hands-on mentality with a strong drive to innovate;

Adaptability: Ability to quickly adapt in a fast-paced environment;

Attention to Detail: Strong analytical skills and a keen eye for detail.

Are you ready to take on this challenge and elevate our CRM marketing efforts? Join us at EasyToys and make a significant impact!

A unique opportunity to be part of a young, international, and dynamic company;

Work at the most exciting company in the Netherlands;

A ‘work hard, play harder’ culture;

Free boot camp classes, access to our in-house gym, and/or a discount on your gym membership through Bedrijfsfitness Nederland;

Fun social gatherings, daily free fruit, legendary EQOM parties, and the best team activities;

A good balance between working in the office and from home;

Our office in Veendam is just 25 minutes from Groningen Central Station and a 7-minute walk from the local station;

Travel allowance, pension scheme, and a remote work allowance;

A 32-40 hour workweek.

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